Freedom 55 Financial enhances investment in PGA TOUR Canada and Canadian golf

New name for season-ending event along with increased awards for Freedom 55 Financial Canadian Player of the Week and Player of the Year

(April 28, 2015 – London, Ont.) – Freedom 55 Financial’s impact on Canadian golf will expand in 2015 and beyond. In conjunction with their growing support for the game, the season-ending event on PGA TOUR Canada will have a new name and greater profile along with enhanced awards for the top Canadian players on TOUR.

The culminating event, where players will once again race for position on the Order of Merit to finish in The Five and chase for Freedom 55 Financial Canadian Player of the Year, will now be known as the Freedom 55 Financial Championship with its $200,000 purse becoming the highest on TOUR. The extension will see the tournament – which is conducted in partnership with host organization Golf Canada – remain as the exciting capstone of the PGA TOUR Canada season through the 2020 season.

Freedom 55 Financial will enhance their support of Canada’s top young players by boosting prize money for Freedom 55 Financial Canadian Player of the Year to $25,000 from $10,000, and increasing Canadian Player of the Week prize money to $2,500 from $1,500.

“The goals and dreams of Canadians are important to our organization,” says Mike Cunneen, Senior Vice-President, Freedom 55 Financial/Wealth & Estate Planning Group. “With events and partnerships like these, we can continue to inspire freedom, confidence and optimism for the future in so many young athletes.”

“Freedom 55 Financial has been a tremendous partner for the TOUR. This expansion of this partnership is indicative of their commitment and will enable us to further build the stature of the event, grow its impact in the community and provide an even greater opportunity for our players to achieve their dreams of making it to the PGA TOUR,” said PGA TOUR Canada President Jeff Monday.

Last year’s Freedom 55 Financial Championship saw an exciting conclusion to the 2014 season, where Vancouver, British Columbia’s Ryan Williams took home his first PGA TOUR Canada win to also capture Freedom 55 Financial Canadian Player of the Year honours.

“PGA TOUR Canada plays an important role in developing and showcasing this country’s best players and Freedom 55 Financial has been a driving force behind the TOUR’s success,” said Golf Canada CEO Scott Simmons. “The city of London has proven to be a terrific sports community and an ideal host for the TOUR’s marquee championship.”


About PGA TOUR Canada

PGA TOUR Canada is a series of tournaments played across Canada each summer, where tomorrow’s stars begin the path to the PGA TOUR. The leading five money winners at the end of each season earn status on the Tour for the following season. PGA TOUR Canada’s mission is to deliver a PGA TOUR experience for our members, fans, volunteers and our partners in order to develop the future stars of professional golf & enrich the communities we visit.

Online: PGATOUR.COM/Canada
Twitter: @PGATOURCanada

Golf Canada – Love the Game. Grow the Game.

Golf Canada is the National Sports Organization and governing body for golf in Canada representing more than 340,000 golfers at nearly 1,500 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to grow participation, excellence and passion in the sport while upholding the integrity and traditions of the game. By investing in the growth of the sport and introducing more participants of all ages to the game, our goal is to be relevant to and respected by all Canadian golf enthusiasts from coast to coast. For more information about what Golf Canada is doing to support golf in your community, visit

About Freedom 55 Financial

Freedom 55 Financial, a division of London Life Insurance Company, offers financial security advice and planning to Canadians through its 3,500 financial security advisors. Freedom 55 Financial offers London Life’s own brand of investments, savings and retirement income, annuities, life insurance and mortgage products to Canadians.

For more information contact:

Brian Decker
Media Official